Archive for March, 2009

e-Marketing Plan Methods

Creating an e-marketing plan is a task that must be done in this change of economy from the industrial revolution where radio, television and print advertising dominated every business owners advertising and marketing methods but as you are well aware the economic landscape is rapidly changing.

If you are not yet using methods such as email marketing, social media and search engine optimization techniques then you are missing out on a lot of business!

While it appears despair is around every corner and most business owners are desperately trying to figure out why their old marketing methodologies are not as effective as they once were, the despair and panic exists because those businesses have not implemented and effective e-marketing plan yet.

When I am consulting with business owners I always ask them what marketing methods they currently use, most of those business owners tell me about the fortune they are spending on traditional media such as their full-page yellow pages ads.

While this is not scientific data, those business owners report that their traditional marketing methods such as their yellow pages and local television and prints advertising is performing at a rate of about 80% less than it was only 2 years ago.

There is a huge reason for that. The reason is their customers are turning to the internet and using a search engine to find exactly what they need to solve their problem or satisfy their need online and that is exactly why business that are successful leverage the services of veteran internet marketing consultants to put together an

    effective e-marketing plan

When an e-marketing plan is implemented correctly the results will amaze you because never before has it been easier to reach your target market for much less advertising costs than you would have spent on traditional marketing advertising costs.

I was appalled to hear that one of my clients was spending $5,000 per month for a full-page yellow pages ad that was pulling 80% fewer customers than before. I have to say that client was relieved when I advised him to stop spending that money and he was more enthused by the major increase in online sales he got from custom e-marketing plan my company developed for him.

This client was so enthused that he ceased all his traditional marketing methods and went fully into online advertising. He now sees the ten’s of thousands of dollars his business could have saved as a direct result of a solid e-marketing plan.

Before you dive into trying online marketing strategies make sure you get a company that will provide you with effective e-marketing methods that are right for your business because you do run the risk of getting oversold if you don’t know what you are doing.

When you subscribe to our newsletter you will get a free guide to using social media sources as part of your e-marketing plan strategies, plus a lot more advise to get your business online marketing methods planned or if you are ready to take action today and get your online advertising and marketing strategies in place today then make sure you check out our business Visitor Experience Optimization services that can help you get more online exposure than you ever imagined possible.

Because of the electronic medium the internet provides there are more importunities to grow your business than you know!

Online Marketing Plan Strategies

Creating an Online Marketing Plan 101

The first thing you must consider when you are putting an online marketing plan together is:

What does my perfect customer look like and want to they want?

The best thing you can do once you have determined what your perfect customer looks like and what they want is think about somebody you personally know that fits this demographic and then when you are planning your online marketing plan imagine that all your language is that of how your ideal customer would speak.

When you are getting your marketing strategy thoughts sorted out and figuring out how to implement your web site marketing plan remember that you are actually speaking to your Aunt Betsy or Cousin James in casual conversation about what makes them happy and how your product fulfills there’s needs.

Now that you have a specific person in mind you are then ready to start building your online marketing plan around them.

Next is researching how these people search for what they are looking for online.

Here is one of the best tools you can get to perform market research to find out what and how these people are searching for your product or service

Use WordTracker to Gain Market Intelligence

WordTracker shows you what the most popular searches performed on search engines.

Once you have done your keyword research you will need to consider creating a mini-marketing plan for groups of popular search terms and phrases people use to find you online.

Creating an effective online marketing plan does take some work and you should begin by performing keyword research as part of a search engine optimization strategy to get your website visible on the major search engines such as Google.

This is only the beginning of your online market plan strategy, you will need to consider issuing at least one press release every month or so to gain further leverage into traditional media outlets.

Then there’s your viral opt-in marketing strategy that you must consider but when you begin your internet marketing campaign by performing keyword research then you have started at the right place.

If you need private consultation for your business then contact us to help you get your online marketing plan established with exact steps you must take for your business to succeed online.

Better Sales Results Revenue Accelerator Course

How to Improve Online Sales

[pro-player type="MP3" autostart='false' width="500" height="25"]http://media.libsyn.com/media/veo/Closing-Sales-with-Mark-Winder.mp3[/pro-player]

Watch Mark Winder’s Revenue Accelerator Video Here

Question: Mark, your approach to sales is somewhat unconventional in that you say that you sell “without selling”, what does that mean?

Answer: I’ve never sold anything”, Mark Winder talks about helping people buy, about being a doctor of selling

Question: So why do sales people and selling get such a bad rap?
Answer: Mark talks about the “bad old days” of sales tricks and manipulation. What it was and why it doesn’t work.

Question: If there was one piece of advice you could give to someone entering into a sales situation what would it be?
Answer: Mark talks about mindset and the power of enthusiasm that you must have to get better sales results.

Question: To me sales seems like such a “black art”, is that the case? or is there a method to the madness?
Answer: Mark discusses the 7 stages of the sales process

Step 1: Prospecting
Step 2: The original contact
Step 3: Qualification
Step 4: Presentation
Step 5: Addressing concerns
Step 6: Closing the Sale
Step 7: Getting referrals )

Question: Of those steps you mention above, what part seems to be the biggest stumbling block for people to achieve?

Answer: Mark talks about prospecting and dealing with rejection and how to make it easier – baseball players batting averages, top sales people’s batting averages, also mention how prospecting is a process, there are ways to make it easier (eg, advertising, referrals, positioning yourself, media exposure) and failing that, warm up a situation with a letter or an email – and remember, people will be strange or rude – that’s their problem, not yours. That’s because of baggage they’re carrying around.
Special Product Promotion: Maximum Revenues: The Top Ten Ways to Attract as many clients as you can handle and Mark explains the uses of these techniques.

Question: What about the actual sales meeting, what are the stumbling blocks to avoid? And what makes a great sales meeting?
Answer: Mark talks about the importance of preparation along with product knowledge, customer knowledge, the importance of an agenda and the importance of goals and fallback goals for the meeting.

Question: And once you have the agenda in place and agreed to – how do you navigate the meeting? How can you make sure you’re not getting off topic?
Answer: The power of building a rapport with people by asking questions . The person asking the questions determines the direction of the conversation and open vs. closed questions and how to get into an open question if you’ve asked a closed one by mistake.

Question: So asking questions is obviously important – but I always thought that a good sales person had to have the ‘gift of the gab’, if you’re asking questions, how can you talk about your products?

Answer: As discussed in the Better Sales Results training course Mark talks about listening and how important it is to actively listen to your customer. How it builds up trust. Listen to what the customer says – don’t formulate the next question – people see right through that.

Question: What about closing the sale? What’s the easiest, most effective way to close a sale?
Answer: Mark talks about various, easy, low-pressure ways to close a sale and the power of asking for the sale

Question: And what happens after the close? Anything?
Answer: Mark talks about techniques outlined in his Better Sales Results training program to use in post-sale follow-up and asking for testimonials and referrals – the easiest way to build up business.

Watch Mark Winder’s Revenue Accelerator Video Here

Increase Online Sales

Tips to Increase Online Sales

There are a lot of factors that can increase online sales and here we will help you start looking at what you should focus on first.

There are several ways to increase online sales and in this article what we are going to look at is using your opt-in subscriber box to get your online sales soaring.

To get more prospective customers test placing your opt-in box on different parts of your website, above fold opt-in placement is usually best but do try moving where you place your opt-in box until you see and increase in opt-ins.

If you aren’t capturing names and email addresses then you must begin doing that immediately. What you need to realize is the first time a potential customer visits your website they are not likely going to take immediate action and buy something from you. Because first time visitors rarely take action and purchase from you on the first visit you need to get a second chance to offer value to your customers.

Here’s an online advertising tip to increase online sales for first time visitors

Create an enticing opt-in offer to get your web site visitor to take action and give their name and email address in exchange for a special report.

After a visitor submits their name and email address you have gained the ability to market your offer again but there’s an all too frequently missed opportunity to increase online sales and that’s on the thank-you page, that’s the page a visitor is taken too after opting-in to your newsletter.

Next, on your thank-you page if you create and irresistible one time special offer you will be pleasantly surprised by how much you can increase online sales while it may seem counter-intuitive to practically give away your products the mission at hand is to create the MOST powerful list you can have in your online business and that’s a list of buyers!

When you start working to increase your online sales by testing your opt-in sales process you are well on your way to enjoying greater business success than you ever imagined possible and then you can move onto driving more visitors through search engine marketing and social media strategies.

Internet Business Consulting

Internet Business Consulting to Increase Your Online Sales

Before you hire an internet business consulting firm you need to know what you don’t know about online marketing because I have seen several companies paying far too much for services that are readily available for free.

An internet business consultant needs a proven ability to get success in highly competitive markets with all aspects of search engine marketing including:

1. White hat search engine optimization

All too often you will get so called internet business consulting companies telling you they can submit your website to 1000’s of search engines for thousands of your valuable advertising dollars.

If you enter talks with an internet business consultant trying to sell you on this type of search engine marketing submission service it’s time for you to move on and look for the next online business consultant because the only search engines that really matter are Google, Yahoo and MSN.

2. Development of a Blog & Social Media Strategy

Next you need an internet business consulting firm that understands the dynamics of online public relations via a solid blog strategy that fits your web site objectives.

You will need to have a blog strategy to get your web site known both in social media communities and search engine marketing strategies. Many internet business consulting firms use social media strategies for the wrong reason and when blog strategies are not properly implement then white hat search engine optimization strategies are compromised.

Because of how search engines such as Google determine your search engine positioning, if there mathematical equations that determine ranking view your link building strategies as black hat then you risk getting your web site banned by Google and that is devastating for any business owner.

3. Development of Viral Customer Relationship Building Strategies

In most cases your online sales do not happen the first time a potential customer visits your web site so you have to give your web site audience information that will help them solve their problems.

The use of free reports combined with various other viral marketing strategies such as web site tell-a-friend scripts will grow your company’s customer base faster.

These are 3 keys to hiring an internet business consulting firm but the consultant you hire should be aware of software solutions to help your specific business needs because there are solutions that range wildly in pricing and you need to make sure you get the right solution and the right price for your specific online business.

Because there are SO many new media opportunities, such as tweeting, that you need to know how and if you should use for your online business.

To give your business an unfair advantage over your competitors make sure you subscribe to the VEO online business consulting newsletter today.

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