If you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.
OK, but how?
There are 3 factors in list building you need to consider:
- Your Landing Page
- The Incentive
- The Thank You Page
Your Opt-in Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. This page needs to look professional. It’s also got to be free from distractions. And have a clear call to action.
If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.
If you want to add some extra juice to your opt-in page add a video to it. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. Then at the end of the video you can print “sign up now” on the video.
Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.
The Incentive – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Email privacy is very important to most people. So make your “bribe” a good one!
You have to provide value in your bribe for it to be good. It has to be something that people actually want. And will be able to actually benefit from it. A few ideas:
- A free report
- Some useful software
- A video
- An email series
You’ve got to create some great content. It’s got to be something helpful for your new subscribers. It goes without saying it must be free. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.
You can also get email list building tools that include the premium. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. 😉 The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.
The Opt-in Success Page – The last bit is the thank you page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. Then they’re more receptive when you email them.
You can use a “done for you” email marketing system. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.
Summing it up
Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You can basically write your own meal ticket.