How and why to build an email list

If you’ve heard it once, you’ve heard it a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Nothing else really matters.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. As such, you’ll want to rely on these three strategies.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, you’ll need to write a short, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

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