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Feb 21

Keyword Research 101

Blog, Internet Marketing No Comments »

Keyword research is really a simple concept to get a grasp on, there are search engines and there are people using search engines to find information. The way people find what they are looking for is by keying in phrases at the search engines.

The people you want to attract to your website are the people that are going to:

1. Like what you have to say and opt-in to your newsletter so that you can sell them stuff in the future
2. Buy your product or service right now

Think about this for a moment. What are you selling and how are people searching for it? Start your keyword research with that in mind and you will be getting ready to target the right keywords.

I have met far too many people that were instructed to blindly create a keyword list with little to no thought about what the potential visitor might be looking for.

When researching keywords the best question to ask yourself when making an initial determination of whether or not to target the phrase for natural search or to launch a paid search campaign is this:

"Is that keyword phrase likely a buyer or a browser?"

If you think the search phrase is likely a buyer then you want to create copy to promote your products via that search phrase.

If you feel it's a browser keyword, what I mean by a browser keyword is somebody simply looking for information and is not likely going to buy from you right now, then I suggest you still create copy to get natural search engine rankings to help build your brand awareness and to also capture their name and email address in your autoresponder.

When you are performing your keyword research and trying to distinguish whether or not a phrase is likely a buyer here is an example of a buyer and non-buyer phrase

Buyer keyword phrase: order pet supplies online
Browser (non-buyer) keyword phrase: pictures of cute pets

Don't get too bogged down and if you are in doubt try buying some paid search traffic from Google and allow 300 to 400 clicks run and then check your sales conversion rates to see if you have buyers or browsers.

There is your Keyword Research 101 lesson.

Dec 13

Web 2.0 Is The Evolution Causing A Revolution In Marketing?

Internet Marketing No Comments »

Web 2.0 Is Replacing TV For Today's Prospective Customers

People have always loved to explore and Web 2.0 represents the most advanced tool set they've ever been given to do so. Through the use of a variety of web applications, people can cluster together, do niche searching for greater and more relevant information, and consult with the "experts" — not to mention the fact that they can ask questions and get the answers immediately.

This is truly an evolution of the Internet experience. Given the level of interaction that Web 2.0 provides we're not limited to just looking at something anymore; we can actually be part of the entire experience. The comparison we use in our eBook, Constant Conversation, explains the difference succinctly: the change in how people search for just about anything these days is analogous to how enthusiasts explore the sea. Real devotees don't just surf or snorkel, they scuba dive.

Likewise, your prospective customer doesn't just surf the web anymore; he or she jumps into blogs and social networks or shares more of their life then they should on Web 2.0 sites like You Tube.

No wonder so many people around the word now find time on the internet more rewarding and helpful than watching TV. (How much have you ever really learned from a: 30 commercial?)

It's Critical For You To Harness The Power Of Web 2.0 and Create Conversations With Interested Prospects and Customers

As you can see, researching information, finding products to buy and deciding whom to buy them from has never been easier or more intriguing for consumers.

It's astounding when you think about the fact that, on average, there are an estimated 200 million web searchers every day that can be part of a real adventure if they so choose. A lot of them might actually be looking for what you sell, or what you can provide.

The big question is how will they find you?

Not the easiest to answer, is it?

Google rankings are dropping all around us. Left-of-the-page ads aren't as impactful as they used to be since people know they are just that, ads. Information is what they really want and an expert in what they're really looking for is whom they want to talk with.

That's why we are proud to be involved with the Fly On The Wall Club.

It's a members-only coaching organization, which uses real case studies of Web 2.0 in action to show you how to make sure potential customers actually search you out, not the other way around.

We invite you to learn more at . . .

The Fly on the Wall ClubIt's a great place to start your own adventure — the one in which you grow your business and make a lot more money.

Success through conversation,

COLIN and COLIN

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