Ken McCarthy Ponders Why Vancouver Produces Top Level Internet Marketers

The following podcast about internet marketing was recorded shortly after I had dinner with Michael Campbell and Ken McCarthy..

 I remember getting a call on my cell phone from Michael Campbell. It was a Friday morning and I was winding down my working day to head to downtown Vancouver to go to a concert to see the '80's parody metal act Gwar…

 Michael said "Colin, drop whatever plans you have tonight because Ken McCarthy has been reviewing your astounding success and wants you to have dinner with him tonight"

So I agreed to meet for dinner and miss the opening bands at the Commodore Ballroom (an amazing venue with spring loaded dance floor) and have dinner with Michael and Ken.

 At the end of the dinner after, of course, talking internet marketing throughout the evening….

 Ken McCarthy sat back in his chair shaking his head with a huge grin on his face and said this to me:

 "Colin, this is THE most profound conversation I have had about Internet marketing in a VERY long time….."

Next, I was faced with having to prepare yet another presentation because what Ken said next was:

 "Colin, you must come and present this information at my seminar in Chicago…"

While I prefer to quietly make money out of the public spotlight, I ALWAYS seize opportunity when it lands in my lap…

 So I reluctantly agreed to give a presentation to thousands of people at the Systems Seminar in Chicago last spring…

 Listen to the traffic generation podcat

  

 

 

 

 

 

Click Here to Order Now

Mike Filsaime has been at it again, putting out another tool for internet marketers, called New Video Pro, to grow their business. By now, unless you have been hiding under a rock, know that it is imperative to incorporate the usage of videos to promote your products and services online.

The first thing I said to Mike when I was discussing New Video Pro with him was:

“Yeah, Mike, it looks like you have provided a service much like YouTube only you are charging for it, so what?”

Now Mike was quick to straighten me out on what New Video Pro is and why it is better than YouTube for hosting your videos.

The first and biggest reason, after having used it myself, is a time savings in video conversions. You see when you create a video you have to perform all sorts of file type conversions on your video and that takes time. It bogs down your computer resources and after literally over an hour, sometimes 2 hours, the video conversion is corrupt and you have to begin again. Forget about using your computer while the conversion process is happening. Video is big, that is the file sizes are much larger than normal document files

It's called New Video Pro.

Next key point and why you should get New Video Pro is the professional appeal.

Let me explain it in very simple terms, when you use a YouTube video on your site it is very unprofessional and poor business because the first thing YouTube does after your video is done playing is show more videos and the videos are of your competitors.

Why would you go through the time and effort to create your video, upload it to a video hosting service and allow the video hosting service to show your competitors right there on your site.

How many sales do you think you would lose?

I figure a large percentage.

I am not knocking the use of YouTube, YouTube is an excellent source for driving traffic to your site but once the visitor arrives then you don’t want to lose them.

http://www.myonlineshoppingcart.com/app/?Clk=2286627

Here is how New Video Pro works:

Capture video with your Camera, Webcam, Camcorder, or any file already on your PC. Then you just login and upload it to their servers.

You get a simple code to a code that you cut and paste on your Blog, MySpace Page, or Website.

You can upload mostly any video type.

.AVI

MPEG

.MOV

And more file types.

Basically it’s as simple as pulling the video from your camera and publish on the web in 57 seconds.

Remember that to render and convert video into the appropriate formats for the web it will likely take your PC hours.

I could continue on but why not try it for yourself and I am sure you will agree it’s an excellent tool for hosting and converting your videos

You have nothing to lose, Mike is offering a 30 day trial for just $1 right now

I know Mike Filsaime well enough to know that he won’t keep the $1 trial around forever so take advantage before he eliminates this offer.

The 30 Day $1 Trial will not last long - Register for your New Video Pro account here.

The people you want to attract to your website are the people that are going to:

1. Like what you have to say and opt-in to your newsletter so that you can sell them stuff in the future
2. Buy your product or service right now

Think about this for a moment. What are you selling and how are people searching for it? Start your keyword research with that in mind and you will be getting ready to target the right keywords.

I have met far too many people that were instructed to blindly create a keyword list with little to no thought about what the potential visitor might be looking for.

When researching keywords the best question to ask yourself when making an initial determination of whether or not to target the phrase for natural search or to launch a paid search campaign is this:

"Is that keyword phrase likely a buyer or a browser?"

If you think the search phrase is likely a buyer then you want to create copy to promote your products via that search phrase.

If you feel it's a browser keyword, what I mean by a browser keyword is somebody simply looking for information and is not likely going to buy from you right now, then I suggest you still create copy to get natural search engine rankings to help build your brand awareness and to also capture their name and email address in your autoresponder.

When you are performing your keyword research and trying to distinguish whether or not a phrase is likely a buyer here is an example of a buyer and non-buyer phrase

Buyer keyword phrase: order pet supplies online
Browser (non-buyer) keyword phrase: pictures of cute pets

Don't get too bogged down and if you are in doubt try buying some paid search traffic from Google and allow 300 to 400 clicks run and then check your sales conversion rates to see if you have buyers or browsers.

There is your Keyword Research 101 lesson.

I had intended to renew the account for another full year but then a call came in…  It was my good friend Jim Morris checking in to see how things were going. 

Of course, whenever two internet marketers get on the phone we always talk about marketing. I mentioned to him that I was researching 20 new niche markets to target for 2008 and that I was just renewing my WordTracker account. 

Jim and I have known each other for almost 5 years now and he has helped me develop a lot of my marketing campaigns (Thanks Jim!) 

Then he reminded me that he had set up a trial of his keyword research tool called NicheBot. 

Immediately after getting off the phone with Jim, I logged into my NicheBot account and started researching new markets. 

Wow! I am completely impressed by NicheBot because it combines WordTracker and Keyword Discovery data into one place and more importantly give access to current trend reports on HOT keyword searches that are happening RIGHT NOW.  (BTW, there is SERIOUS coin to be made if you can respond to hot keywords before the masses find out) 

Using NicheBot directly been the reason I am able to churn out campaigns at lightning speed and turn a FAST profit. 

Check out NicheBot Right Now and Take Advantage of the $1 Trial

You see, the problem with keyword research tools such as Wordtracker and Keyword discovery as stand alone products is they are based on historical data. 

While these tools give you a good idea of demand for a product or service they are not giving you up to the minute data and if you Want to get SERIOUS about cashing in on keywords then you need to know what is current. What are the hot keywords in your market? 

By taking advantage of current keyword trends you give yourself a MAJOR edge over your competitors. 

Most of your competitors will be trying to compete with you on the historic data that most keyword tools provide and they will miss out on the hot trends that are happening right now. 

If you can act on what’s hot right now, the stuff that people are searching for today then you have a HUGE advantage over the competitors because you can get your PPC (paid) search traffic for a MUCH lower cost-per-click and position your website to rank in the natural search engine placement long before your competitor’s are aware that people are searching for those phrases. 

What NicheBot will do to help you grow YOUR business starting today is: 

1. Save you TONS of time in keyword research 
   

NicheBot automatically collects a list of keywords for you at the click of a button. No more wasted hours of clicking individual keywords to save to your basket. 

2. Combines historic data reports along side current keyword trends. 
   

3. Stores all your keyword data in one place helping to keep you organized. The added benefit of this is if you want to expand your keyword research on a topic it’s as easy as a click. 
   

I have adopted NicheBot as my keyword tool of choice because it is simply the best keyword research tool on the market. 

Jim is so confident (and so am I) that you will love the tool that he 

Is offering a $1  Get NicheBot today and you will see how you can exponentially grow your online profits immediately. 

Get the $1 trial right now! 

Wishing You The Best!