Yes, I am in the Reverse Funnel System and I have to say that I like it!
I signed up for the first step in Ty Coughlin's Reverse Funnel process, actually I see four steps built into the first step.
Here is a brief overview of what's going on with the Reverse Funnel System:
1. Reverse Funnel Sales Page
The sales page contains elements of the typical internet marketing sales letter.
What the Reverse Funnel sales letter contains is imagery of the lifesyle of freedom. There is a picture of Ty Coughlin sitting outside chilling out by the ocean with his laptop. Ahhhh, what a fabulous image of freedom.
Yes, working for yourself really looks like that!
Now, the first thing I noticed with the sales page is that Ty abondoned the long copy sales letter and has gone right to the desired result.
The desired result being an opt-in lead.
What's different about what Ty Coughlin is doing is that the opt-in form does not require the double opt-in process, rather than verifying the lead via a click on an email sent to the prospect, Mr. Coughlin asks for your name, email address and that you verify a "captcha" image.
Rather than writing long copy for the sales page, the long copy comes in the form of an audio recording.
It's simple and straight to the point.
Show the lifestyle of freedom (The picture of Ty sitting with laptop by the beach)
Connect with the visitor via the audio
BANG! Hand over your email address and name
2. Qualify the lead
The next step in the Reverse Marketing Funnel is to qualify the lead.
What does qualifying the lead mean?
Qaulifying a lead is this simple, am qualified lead is:
1. Somebody that's interested in the product
2. Somebody that spends money on the product and has a credit card in hand
3. Somebody that entered their credit card information and dropped some coin on the product.
The Reverse Funnel System achieves this out of the gate. Ty Coughlin takes the prospect from opt-in to paying lead immediately.
3. Survey the Prospect
The Reverse Funnel System qualifies the lead immediately from the sales letter.
Normally, internet marketers do this by giving discounts or a month free however what I find interesting is that with the reverse marketing system is that $50 is dropped to be considered. No product is given, you pay to be considered.
Whamo, you are qualified
4. Create scarcity
You have heard about all the scarcity tactics, now what the reverse funnel is doing is subconsciensly creating scarcity tactics by having you pay to be considered.
5. Survey the lead
Here is what I find most interesting about Ty Coughlin's approach, a step that is traditionally done much later in the sales process is conducting a survey.
Ty Coughlin conducts the survey immediately after qualifying the lead via the $50 spend to be simply considered into the program.
Normally what you see after spending your money on an internet marketing product is a download link to get your product. Not with the reverse marketing system.
What I received after completing the "sales process", the sales process being, I spend $50 to be considered as an applicant was a page that told me that an assistant would be getting in touch with me within 48 hours.
Wow, that's 2 days I have to wait in anticipation of being accepted into the program.
After 2 days I am confident that I will be accepted however all I can do is think "I hope that I am accepted into Ty Coughlin's Reverse Funnel System".
6. Blamo! Scarcity and Anticipation Immediately Delivered
Man, I gotta have this product and have it now.
Scarcity was just re-affirmed via an email with this as the subject line:
From: Ty Coughlin ~Inner Circle~
Subject Line: Inner Circle - I am deelpy sorry
Yeah, Ty is making it clear that I will be part of the "inner circle" and that I might not be accepted into the club
In a nutshell the autoresponder message tells me that he may not be able to process the survey I filled out due to high volume.
6. Authority Created
An interesting piece of the puzzle of selling is that Ty Coughlin is creating the aura of authority by mentioning that his "Whole staff is working on issues".
Yeah, I will be notified if I am one of the final choices to enter his program.
I bet I am one his final choices.
Anticipation for me the buyer is re-affirmed through the statement in Ty's follow-up email with this closing paragraph:
"My deepest apologies for the delay, I know how anxious you
are to get up and going."
Now, when I get accepted I am likely going to think along the lines that I am fortunate to be involved in the reverse funnel system.
The psychology behind this, I am going to want to please Mr. Coughlin and since I am one of the privileged few to be accepted into the RFS, I am not going to want to disappoint Ty so I will buy the "back-end" high ticket product right away.
The reverse funnel system is quite frankly, a very impressive system going from low end $50 sale to high end sale in as little as 48 hours.
Congrats Ty! Your system is incredible!
Ty Coughlin you have thoroughly impressed me with your Reverse Funnel System.
Excuse me for a while, I have TONS of campaigns to overhaul now!
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