Google Caffeine – The VEO Search Engine Watch Report
(My apologies for the bad lighting in this video, just moved to a new house and haven’t found the boxes with all my cool gear yet…)
Search Engine Optimization is about to go through another MAJOR change with the imminent Google Caffeine update coming.
If you have been relying on popular social media sources for creating search engine dominance, where your website combined with your social media satellite pages, get multiple listings in Google then you get be in for a rude awakening if you haven’t been using VEO publishing methodologies as outlined in my popular training sessions.
Don’t worry, I will make sure I let you know when I am going to open the doors on my next online business school sessions so you can enjoy sustainable traffic in this new Google Caffeine update.
What’s going to happen with the version of Google?
Here is a high level overview of what you can expect when Google starts to phase in the Caffeine infrastructure and software.
1. Increased focus on website authority
One of the most frequently asked questions I get is “What exactly is an authority site?” and here is the best definition that I can give you that describes what it means to be an authority site in the eyes of Google:
An authority site is a site that has many inbound links from other authority hub sites. By receiving several citations from trusted hub sites an authority site will have a high TrustRank and will also have high search engine placement. An example of an authority site is Wikipedia.com
2. Increased focus on website semantics
What this means is you need to have a website plan in place, giving thought to your website structure and how you create your website content.
The key factor to my planning success is my favorite SEO software tool, KRA Pro.
Go order KRA Pro Now!
Seriously, if you don’t have this software then your website will be missing from the top search results in Google.
When I am selecting a top level keyword to target this is THE main tool I use for planning my website categories and more importantly adding supporting depth to every article I write.
3. Search Engine Domination – RIP
May search engine domination tactics rest in peace
In case you don’t know what I mean when I say search engine domination, that means you get several of your own properties created using social media sites like Scribd.com, HubPages.com etc all sitting at the top of the search engine.
While this isn’t going impact every social media page you create, I am seeing a tendency in the Google Sandbox that fewer of my social media satellite pages are appearing at the top of the search results.
4. Possibly Diminishing Google Universal Search
If you don’t know what Universal Search is its when you get a combination of Google’s services appearing in the main search results pages. Services like Google News, Video and Image results will appear along side web page listings to provide clarity here’s an example.
In this example I looked at another one of Google’s services called Hot Trends and arbitrarily searched the hottest search term. In this picture you can see an example of Google News appearing in the search results:
This screen shot was taken from further down the page where you can see Google Images and Google Hot Trends are appearing in the top ten search results.
If you’ve got questions or concerns then go ahead and submit them here on The VEO Report blog