Local SEO is an emerging discipline that has a high demand in a growing market. Local internet marketing is very similar to old school SEO, but with a slightly different focus. Keyword research, a good offer and high visibility are all important factors for a local business, and Google Places plays an important role in this picture.
Media Changes Cause Upset
Over the last decade there has been a gradual shift from traditional media to online media. Now that we are into the second decade of the 21st century, that change has almost eliminated media like the Yellow Pages and created a dilemma for some businesses.
As a local SEO services provider I hear business owners complain about being inundated by telemarketers selling local search optimization. They’re confused because quoted fees range from a few hundred up to $1,500 + monthly maintenance fees. To help understand why, realize that some of these local marketing people are only skimming the surface in their understanding of how deep the rabbit hole goes regarding Google Places and local search marketing.
Google places has become almost as important as your website when it comes to attracting new business. Connecting the dots in local SEO is a science that needs constant upgrading to stay current, so an informed service provider will be key to your success in this area.
Important Points for Google Business Local
Google Places optimization is different from traditional SEO in a number of respects. For instance, instead of looking for relevant content, the search bots look for confirmation of a physical address. Things like your address, phone number, zip code, neighborhood and other local identifiers are used to lock down your location. Here are a few helpful tips when claiming your Google Places profile.
- Accurate company contact information
- Registered company name in the title only
- Keywords in the 200 character company description
- No keyword stuffing
- Only choose from provided categories (no custom categories)
- Your company information on local business directories
- 10 Pictures and 5 Videos
- Hours of operation
- Fresh information on the mini blog every week or so
- Local SEO for your main website
One of the best marketing investments you can make right now is to hire a Local SEO services provider with a proven track record. A company who knows their stuff will be able to optimize your website for a number of important keywords. Commercial intent keywords with good traffic volume will be your primary target. Then a strong call to action will help convert those visitors into buyers.
Hiring a Local Marketing Company
If local SEO is on your mind right now, call for a free consultation. We will help you determine the most effective approach and design a marketing plan to fit your budget. Call 1-800-946-4820 – Dwain Berlin – Virtual Anchor SEO
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