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How and why to build an email list

If you’ve heard it once, you’ve heard it a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Nothing else really matters.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. As such, you’ll want to rely on these three strategies.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, you’ll need to write a short, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

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Get indexed, get ranked, get traffic

There is no doubt that website traffic is critical to your business success. And nothing beats free traffic. And where’s the best place to get free traffic? Google and other search engines.

How do we get free traffic from Google?

This is something you’ve experienced first hand countless times. You visit your favorite search engine. Enter the words you’re interested in. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

In order to get indexed, Google has to be able to find you. Getting a link from another site will accomplish this easily. Because Google already knows about these sites, it will follow the new links to you.

A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Great content

This is also called on-page SEO. And it means that the content on your page matches the keywords you’re targeting. Obviously, the article you’re reading now is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. Another reason is because there are related words, like website traffic, too.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Google uses all of this content to figure out what your site is really about.

Link strategy

The next thing to consider is your links. The links to your site, as well as the sites you link to are important. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. The more sites you can do this for, the more links you’ll get back.

Getting activity

The last thing we know for sure is that Google likes to see active sites. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. RSS feeds are an easy way to keep your content changing.

Comments from other people on your page are another fantastic way to keep your content updated. To get comments from others, you need to get others to visit your site. One simple method for doing this is to use forums.

Set up forum profiles with the ones related to your website. Visit often and make posts. Always include a link back to your site. This will get your more inbound links. And it will also get real visitors to your site.

Conclusion

It’s important that you do everything listed here. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.

The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. This way you’ll actually do it. And if you don’t do it, you simply will not ever get free traffic from Google.

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Affiliate Marketing Revised

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The promise

You’ve probably heard how easy it is to start an affiliate business. Well, that’s true . . . to a point It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.

The cold hard truth

To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And finally get a fat check for all the sales. But this just won’t work!

Forget keywords

This method worked a couple years ago. But keywords are too expensive now. So, throw it all away.

A better way

There is a light at the end of the tunnel. Follow this method and win again…

  • Do CPA marketing instead of product promotion
  • Utilize demographics data
  • Market on display networks

Do CPA marketing instead of product promotion

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because it doesn’t involve payment. You get paid when they take an “action”. Such as filling in a form. And getting them to do this is so much easier.

Utilize demographics data

You’re not even going to use keywords (explained below.) But demographics are highly important. First, select the CPA offer you want to promote. Next, you go to Quantcast.com. And discover the exact demographics of your ideal prospect.

Market on display networks

So far, you’ve got your CPA offer and your target demographics. You can target these exact demographics on display networks. And let images do the work. And there was no keyword research required. Plus you’re going to save a ton of money. Keyword ads are expensive, but image ads are still cheap.

Summing it up

This is truly a quick cash concept. Because it’s free to get started in CPA. Image ads are cheap. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.

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7 reasons why you MUST have your own info product

Answer this question: What’s the biggest reason millions of people log onto the internet each day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.

What is info marketing?

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?

But how does it all work?

You’ve got the basic concept – exchange info for money. But to make it a successful business people need to want the information you’re providing. So the key is to figure out what people want. How do you do that?

One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and you’ll get a good idea of the kinds of things people need help with. You want to find something a lot of people are asking about. Something that most people don’t already know. And solve the problem for them by writing an info product on it.

An encouraging word

If you’re worried about how to write and ebook. Put it this way: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you have a collection, flesh them out, add to them and voila! You’ve got an ebook.

OK, what’s so hot about digital products? Funny you should ask . . . Here are the seven reasons

1. Ease

Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.

You don’t have any inventory. You never have to deal with shipping. Your business is 100% digital.

2. Repurposing

When you have a created a few information products. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. There’s greater perceived value in a single big course. As opposed to a bunch of little ones.

3. Resale rights

Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because it’s much easier to get the resell right than to make your own product. And the best part is you can charge double, even triple your selling price for resell rights!

4. Leverage

Leverage your ebook by using the content in different ways. Take parts of your info product and turn it into a email training series. And build an email list that you can sell other products to.

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Affiliate, you say? Yes!

6. An affiliate army

This one is huge. Once you have your own product. You’re able to let other people market it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You’ve got to have your own products to have affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.

In closing

If you’re not convinced to start selling information products, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because it’s your business and you control it. So, decide to just start:

  • Visit an “answers” site
  • Find out what people need to know
  • Start providing information

Don’t make info product creation any more complicated than that. And in short time you’ll have the foundation for your own info product.

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Auto Traffic Avalanche Review

You’ve likely seen the sales video on the Auto Traffic Avalanche website and you are wondering if this is yet another overhyped internet marketing pitch page that doesn’t deliver on its promise of delivering fast traffic that makes easy money without having to put in the work it takes to get a #1 spot in Google or take the risk of fronting some money to spend on a Google AdWords campaign that may or may not make you money.

It’s rare that I’ll endorse an internet marketing product however the Auto Traffic Avalanche system is so good that I am giving it my 100% you have to buy this now endorsement because it delivers on it’s promises.

In fact I was so intrigued by the Auto Traffic Avalanche sales pitch that I didn’t bother asking for a review copy that I jumped in head first and bought Auto Traffic Avalanche because it is so rare these days that anybody shares secrets as powerful as these while at the same time delivering an easy to use tool that gets laser targeted traffic that wants to buy the offers you recommend.

If you buy the Auto Traffic Avalanche through my affiliate link below, not only will you get one of the best autopilot internet marketing systems, I kick in my own Auto Traffic Avalanche bonus to help you fully leverage this system to grow a sustainable business that grows exponentially so when you:

1. Clear Your Cookies

2. Buy Auto Traffic Avalanche – Click Here to Buy it Now

3. Send me a copy of your receipt proving that you bought the system through my affiliate link

Here’s what you get:

1. Access to my Blogging Success for Newbies internet marketing video tutorials

2. 1 month FREE access to my weekly Live Success Sessions where we get on the phone and I help you with ANY internet marketing help you need.

The Weekly Live Success Sessions are no holds barred question and answer time that help you get through any area you are having problems with so you can get and stay on track to achieve results beyond your wildest dreams.

Buy Auto Traffic Avalanche Here

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Using Web Audio for Success

It would be hard to argue against the fact that adding audio to a website increases your overall results. If you’re not using audio on your sites, you’re making a mistake. Audio increases opt-ins. Audio increases sales.

Why does it work?

It’s simple. Audio breaks the silence of the web. Audio adds a human quality to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.

Here are the benefits

Adding audio increases your profits in two ways. You will close more sales. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.

You’ll get more subscribers, too. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. That alone can increase opt-in rates up to 310%!

How to use website audio

Put a welcome message that plays automatically on your site, Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.

Lead them by the had. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!

Testimonials for your product or service. A written testimonial is good. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And that increases your results.

Power tip

Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. Plus people love audio products. Podcasts are still popular, so this is a great format. Plus you can get them transcribed cheap. Then you’ve got an eBook, too – but it was easy to create!

How hard is adding audio?

It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. The software does all the work. The software creates the audio button code for you. You just copy and paste into your website. So don’t let this stop you.

In closing

Just a reminder of why you want to start using audio. Putting streaming audio on your site will boost all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. It’s a less often used medium. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.