Categories
Business Marketing

How to Apply Local SEO to Google Places

Local SEO is an emerging discipline that has a high demand in a growing market. Local internet marketing is very similar to old school SEO, but with a slightly different focus. Keyword research, a good offer and high visibility are all important factors for a local business, and Google Places plays an important role in this picture.

Media Changes Cause Upset

Over the last decade there has been a gradual shift from traditional media to online media. Now that we are into the second decade of the 21st century, that change has almost eliminated media like the Yellow Pages and created a dilemma for some businesses.

As a local SEO services provider I hear business owners complain about being inundated by telemarketers selling local search optimization. They’re confused because quoted fees range from a few hundred up to $1,500 + monthly maintenance fees. To help understand why, realize that some of these local marketing people are only skimming the surface in their understanding of how deep the rabbit hole goes regarding Google Places and local search marketing.

Google places has become almost as important as your website when it comes to attracting new business. Connecting the dots in local SEO is a science that needs constant upgrading to stay current, so an informed service provider will be key to your success in this area.

Important Points for Google Business Local

Google Places optimization is different from traditional SEO in a number of respects. For instance, instead of looking for relevant content, the search bots look for confirmation of a physical address. Things like your address, phone number, zip code, neighborhood and other local identifiers are used to lock down your location. Here are a few helpful tips when claiming your Google Places profile.

  • Accurate company contact information
  • Registered company name in the title only
  • Keywords in the 200 character company description
  • No keyword stuffing
  • Only choose from provided categories (no custom categories)
  • Your company information on local business directories
  • 10 Pictures and 5 Videos
  • Hours of operation
  • Coupons
  • Fresh information on the mini blog every week or so
  • Reviews
  • Local SEO for your main website

One of the best marketing investments you can make right now is to hire a Local SEO services provider with a proven track record. A company who knows their stuff will be able to optimize your website for a number of important keywords. Commercial intent keywords with good traffic volume will be your primary target. Then a strong call to action will help convert those visitors into buyers.

Hiring a Local Marketing Company

If local SEO is on your mind right now, call for a free consultation. We will help you determine the most effective approach and design a marketing plan to fit your budget. Call 1-800-946-4820 – Dwain Berlin – Virtual Anchor SEO

*** Effective Local Internet Marketing ***
Imagine dominating your local market
Discover how to get 4 –> Page One listings!
http://LocalVirtualAnchor.com
1-800-946-4820

Categories
Marketing

Build Your E-mail List While Making Money

It’s true. Your e-mail list is the golden nugget that keeps laying your golden eggs. Over the past few weeks I have talked to some people who know they want an email list for obvious reasons including: making money every time you send an e-mail, repeat customers, life long income, it”s your own traffic source to name a few.

And what is the number one reason people are scared to build a massive list? The cost. For some reason people have this thought that to build a list you have to spend thousands and thousands of dollars and yet you have no guarantee to make your money back. I mean 1 bad e-mail you could lose all their trust and they ever buy again.

For something like this you need to learn howto think outside the box. Why go by what everyone is saying? Why not make money WHILE building a list. Impossible? Nope, I have done it many times, and so have a lot of my friends. There are a few ways you can do this.

First off, if you’re promoting an affiliate offer successfully why not test adding an opt-in box before they see the offer. This way you can build a list and chances are you will get close to the same amount of instant conversions but also build a list and have a more chances at getting the sale through follow up emails. So the easiest way is if you already have a winning campaign to add in the opt-in box to optimize and get every dollar out of the campaign you can.

Secondly, this is a cool little trick I used to instantly cover 75% of my ad spend cost while building a list of thousands that still pays me today. By using the double opt-in method you can redirect them to any page you want once they confirm their email. Why not send them to a ‘Thank You’ page that has a 1 time gift…or a 1 time deal. I’ve used those free email and zip submits for this and have had great success in covering my ad spend. That little trick combined with giving them a related offer right away has proven very valuable.

Want to learn more email marketing and list build strategies on how to make money fast? If you are interested in learning more about list building, email marketing and just making money online in general then click here.

Good luck and best of luck making it rich online!

Categories
Business Marketing

Simple SEO Trick To Rank With Zero Backlinks and Make Money

Did you know it’s actually possible to rank for some keywords in Google with Zero backlinks? It’s true this little trick that only a few people have discovered will allow you to rank in Google with zero (or only a few) backlinks.

In Googles enormous and amazing algorithm for ranking websites there is a section that gives extra weight depending on your domain name. In the Internet marketing industry people refer to this as exact match domains. This means that if your trying to rank for the keyword ” new york gyms ” and you owned the domain newyorkgyms.com you would have a huge advantage over other sites ranking for the same term. This means you will need less backlinks than your competitors. Allowing you to spend less time building links and more time making money.

So if you’re lucky enough to have an exact match domain already or you do some research and find a good one your life will be much easier. There ave been several times I found a nice long tail keyword, check Name Cheap and surprisingly the domain was still available. Lots of time the .com and .net’s are gone but don’t be scared to scoop up the .org, when it comes to exact match domains it’s very powerful.

Now, lets say all the above .com, .net and .org are all gone…the next best thing is to hyphen the words. The less hyphens you have the more power your domain will see in Google’s rankings. Going back to our example above you could buy the domain newyork-gyms.com and still get extra credits according to Google’s algorithm.

Now, you still want to make sure the keyword you choose will make you enough money to be worth this small time and money investment. So I would only choose keywords that have at least 5,000 exact searches a month. It may take a few hours to find a little gold nugget but it’s 100% worth it for your ROI on your time and money invested.

This one of of the little SEO tricks that people use to make money online everyday. Now remember, if you use an exact match domain, you may need some backlinks and unique content to rank if there is some competition but you will definitely have a huge advantage over all other sites in the eyes of Google.

Now go out there, find some golden budget domains and start making money online. If you’re wondering some other ways on how to make money online check out www.easycash4life.com.

Categories
Technology

Maximising your storage potential

Throughout my travels I usually notice a few common themes expressed by most of the people I deal with, and one of those is storage. If you’re like me, you probably have years worth of digital photos, video of the kids, and only who knows what else kicking around somewhere on a hard drive. While these memories are rarely dragged out to be shown off to friends or family, these are usually considered the most valuable things we have. They’re the equivalnt of our parents and grandparents old photo albums that allow you to ocassionally see how much weight we’ve gained and how wrinkly our faces have gotten over the last ten or twenty years. It sometimes makes me wonder why these things are so valuable, but I have several gigabytes of my younger and spryer self with my wife and son squirrelled away in a dusty corner of my digital world.

The more technically savvy of you out there already know, though, that the digital world sometimes fails. The memories can be lost, or the drive fills to capacity. Luckily for us, space these days is cheap and easy to obtain. Moreover, moving from one machine to the next in the inevitable upgrade is also pretty easy with the newer technology on the market. External hard drives such as the Western Digital WD Elements 1 TB USB 2.0 Desktop External Hard Drive and the Western Digital WD Elements 2 TB USB 2.0 Desktop External Hard Drive make storing and transferring your data as easy as turning on a light.

Next time you take a look at the pictures of your vacation in 2004, you might want to consider how those memories will survive the next foray into the future. Not everyone will be able to keep the memories through the constant cycling of hardware, but we know we will, right?

Jason Cutting is a guest writer here at VEOReport.com.