How To Do Email Marketing Right

Successful Opt-In Web mail Marketing

Opt-in email subscriber list truly are a highly potent device. The prevailing selling point of any opt-in list is that you do not be required to wait around for visitors to get to your internet site. A good mail listing subscription is in fact practically a carte blanche call to be able to reach out to folks you realize have an interest in your items. There are things you can do for making your current e-mail marketing strategy more advantageous , and ensure your new readers will not punch that hated unsubscribe backlink.

Enticing Topic Lines

The initial consideration when building a successful mailing marketing campaign will likely be the subject matter lines. It’s an place much too often glossed over. It all essentially appears to be irrelevant unless you view it as the only way you could get anyone to open up any correspondence. Thinking that visitors are likely to be thrilled at discovering your e-mails show up given that they signed up could be a critical error. Unless you have already acquired a stellar popularity , quite a few website visitors add your email with a confident but skeptical mental attitude toward subscriber list. They really want it all to turn into a wonderful experience , but come with terribly negative fears caused by the vast amount of what amounts to paper junk mail appearing persistently via both opt-in lists and simple spam e-mail. With no appealing , and captivating topic line, your email can be way too easily dumped , or perhaps worse yet , relegated into the junk mail file.

Start out thinking of the subject line associated with your e mail as the catch for your email. Actually tell them what an beneficial concept that you’ve got waiting for them all. Be advised though , that catch is really a two-way street. It better deliver the results or it truly is even worse than a weak subject matter line.

Look for Spammy Filter Phrases

There are particular keywords which activate trash filters in the majority of web mail inboxes. Superior internet users at present are familiar with the many spammy e mail senders, and initialize automated filter systems to halt mail messages formulated with key phrases that tend to come with these types of transmissions. Keep away from words like cost-free earn money and also many of these signals as “make income or perhaps work from your own home. ”

There are barrels of words which are very likely to induce their junk e-mail filtration system , it’s not easy to prevent them all. Getting to know what are the trigger words and phrases usually are which most closely relate to your theme may reduce the field considerably . Nevertheless , also be sure you suggest clients to set the email address contact information on his or her e-mail list so in case you accidentally put in a junk posts trigger, it ought to manifest for them .

Addressing the specific situation

It usually is ideal whenever you can employ a proper person’s name when it comes to the actual message . Web mail list applications that are generally developed to guide you build your entire campaign also possess the ability to insert individualized information and facts within a correct field locations as long as you have got all of them established up appropriately . Take the a little time so that you can include such specifics so that all of your e-mail sincerely appear genuine rather than looking the same as a form letter .

Provide Real Details

Once you bring subscribers inside your message it is now time for you to absolutely sparkle . Electronic mail marketing and advertising operates best when you extend your readers useful thoughts in addition to tips . Some of the most effective styles I’ve received incorporate unique information not to mention tales which We may connect to . Many viewers think the same way. An aspect regarding the technique of developing appealing e-mail campaigns is catching the readership through interesting as well as enjoyable written content that is definitely suitable to the particular theme that they signed up to find .

Making use of the actual Strength of the actual E mail to help Bring Customers to Your Internet site The very best internet mail sales people recognize the best way to use imaginative written content to present valuable products and services not to mention articles and reviews on their own web sites . You should not neglect the fact that the particular real purpose you are generally creating the listing to start with is normally to help you get followers to come back once again to your actual web page , or perhaps clickthrough to your current landing pages . Even though basically incorporating a single or maybe a bit more backlinks to your site at just the lower part of an electronic mail might offer a little bit of impact , you are going to in all likelihood gather significantly more interest when you present a trick , or message that goes together with each and every hyperlink , and use the item so that you can cause your reader showing an interest in finding out just what exactly is at the other end of the particular web page link to solve the particular problem connected with the scenario or perhaps help all of them utilize a point .

Email promoting is definitely very highly effective , and it is difficult to be able to do drastically wrong . Conducting it right , though definitely will effectively guarantee greater successfulness , as well as develop faithful customers who look forward to opening up your email message offerings when ever they arrive at his or her own email address .


Multiply Your Profits with Joint Ventures

The Power of Partners

You can generate a decent income with your own product. If you have a solid product and promote it the right way, you can and will start making money. If you find a sweet spot in the market, your product can become relatively successful.

However, you won’t really make the big money if you’re out there alone. The top internet marketers understand that traveling the road to riches is easier with a good joint venture proposal. There’s no substitute for good partners when it comes to making big money.

Can you imagine the sales you’d make if big name marketers actively promoted your product? Think about the kind of sales you could experience if one of those highly-trusted individuals made a concerted effort to sell your product to his or her receptive audience. Consider the possibilities if several top marketers were on board.

Beyond Affiliate Programs

You must have an affiliate program if you have your own product. There’s no better way to encourage sales than to build an army of affiliates. A run-of-the-mill affiliate program isn’t enough, though. You want more than a handful of marketers pitching your product as a part of their overall business plan. You want to establish relationships with the kind of marketers who can really make a difference.

That’s why building joint ventures should be a top priority. If you can persuade talented marketers to promote your product in a concerted and serious manner, the sky really is the limit. That’s why forging successful joint ventures is the most important step anyone with an interest in moving up into the ranks of the top marketers can take.

Unfortunately, making those connections and setting up those joint ventures isn’t always easy. It can be hard to build top-notch JVs if you and your product aren’t already well-known. The top marketers are constantly on the receiving end of JV requests. If you want to get things moving, you need a good JV proposal that will interest the kind of partners you need.

Many marketers make the mistake of approaching joint venture partners as if advertising their existing affiliate program is enough. That’s a doomed strategy. If you’re not thinking on a bigger scale with a very specific plan, you’re not likely to score meaningful joint ventures. You need to approach the process the right way.

Keys to JV Success

You need to know a few things in order to put together good JVs. First, you should have a strong understanding of the different ways to structure a joint venture. Second, you need to know how to assemble a JV proposal that offers benefits to both parties. Third, you must figure out how to make connections with the people you need as JV partners. Fourth, you should know the tricks of the JV trade–the various ways to transform a ho-hum offering into something thrilling. Fifth, you must have an iron grip on the details of JV organization and implementation.

If you don’t hit all five of those nails on the head, you won’t experience JV success.

In other words, you need to go to JV school if you’re serious about making the most money possible from your product.

You could take a do-it-yourself approach to learning about JVs. Be prepared to experience at least a few failures before things get moving if you take that route. You can ruin an otherwise great JV plan with a single misstep.

That’s why you should seriously consider learning the details of JV construction and implementation from someone with extensive experience. If there’s one part of internet marketing that screams for a quality, paid education, this is it. You need to find a good source of JV information and recommendations. Once you’ve learned the ins and outs of JVs and have a joint venture template at your disposal, you can start experiencing serious profits from your products.


Don’t Go Broke Trying to Build an Online Business

Forty Thousand Dollars Later

How much are you spending to learn the tricks of the Internet marketing trade? Are you spending money left and right in hopes of finding the perfect internet business system? Do you have a habit of buying everything you can, hoping to find the one last piece of your profit puzzle?

If you’re making investment after investment in IM direction and information, you’re not alone. Far too many Internet marketers are doing the exact same thing.

Those spending habits have a logical appeal. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. Investing in new materials to stay on top of a quickly developing industry is reasonable. Spending that money when you’re struggling is a different story.

There’s a significant difference between trying to stay on the cutting edge and gambling on every possible tool in hopes of making a business work.

You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.

The Right Kind of Purchase

So, how do you avoid becoming the wrong kind of serial buyer? It starts by building a rock-solid foundation. If you look at the core of Internet marketing, it’s really rather simple.

You must have a product you can sell. You need a way to sell it. You need to secure traffic to the website you’ll be using to generate sales.

That’s IM in a nutshell. All of your efforts should relate to one of those basic needs.

That means that you should start by building a solid foundation on all three fronts. When you buy something, it must directly address one of those three foundational needs.

You must have a foundation that let’s you make money from home before you invest in extras, details, tricks or adjustments. You can start experiencing real IM success after that foundation is in place. After you’re making money, you can being looking at those extras and adjustments.

Smart Foundation Building

Getting the core of your business in place doesn’t require a massive investment. Here’s a great approach to getting the job done.

  • Learn how Internet marketing works on a holistic, big picture level. You need to learn how things work from someone who’s spent time in the trenches.
  • Focus a great deal of effort on traffic generation. Traffic is, as noted, one of the core elements to a successful online business. It’s also the most important one you’ll address. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need as much traffic as you can get–and you need it quickly.
  • Discover a continuing source of support and guidance. A good ebook can be helpful. Instructional videos can really help. However, there’s nothing like developing an ongoing connection with a coach or mentor who has a history of success and a willingness to show you the ropes. Good mentoring increases efficiency, makes it easier for you to build a foundation, and allows you to avoid common mistakes.
  • Manage your risk. You need to build your foundation without putting too much of your limited resources at risk. Avoid overspending on the tools and information you need to build your business. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.

How and why to build an email list

If you’ve heard it once, you’ve heard it a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Nothing else really matters.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. As such, you’ll want to rely on these three strategies.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, you’ll need to write a short, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.


A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!


Get indexed, get ranked, get traffic

There is no doubt that website traffic is critical to your business success. And nothing beats free traffic. And where’s the best place to get free traffic? Google and other search engines.

How do we get free traffic from Google?

This is something you’ve experienced first hand countless times. You visit your favorite search engine. Enter the words you’re interested in. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

In order to get indexed, Google has to be able to find you. Getting a link from another site will accomplish this easily. Because Google already knows about these sites, it will follow the new links to you.

A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Great content

This is also called on-page SEO. And it means that the content on your page matches the keywords you’re targeting. Obviously, the article you’re reading now is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. Another reason is because there are related words, like website traffic, too.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Google uses all of this content to figure out what your site is really about.

Link strategy

The next thing to consider is your links. The links to your site, as well as the sites you link to are important. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. The more sites you can do this for, the more links you’ll get back.

Getting activity

The last thing we know for sure is that Google likes to see active sites. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. RSS feeds are an easy way to keep your content changing.

Comments from other people on your page are another fantastic way to keep your content updated. To get comments from others, you need to get others to visit your site. One simple method for doing this is to use forums.

Set up forum profiles with the ones related to your website. Visit often and make posts. Always include a link back to your site. This will get your more inbound links. And it will also get real visitors to your site.


It’s important that you do everything listed here. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.

The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. This way you’ll actually do it. And if you don’t do it, you simply will not ever get free traffic from Google.


Affiliate Marketing Revised

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The promise

You’ve probably heard how easy it is to start an affiliate business. Well, that’s true . . . to a point It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.

The cold hard truth

To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And finally get a fat check for all the sales. But this just won’t work!

Forget keywords

This method worked a couple years ago. But keywords are too expensive now. So, throw it all away.

A better way

There is a light at the end of the tunnel. Follow this method and win again…

  • Do CPA marketing instead of product promotion
  • Utilize demographics data
  • Market on display networks

Do CPA marketing instead of product promotion

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because it doesn’t involve payment. You get paid when they take an “action”. Such as filling in a form. And getting them to do this is so much easier.

Utilize demographics data

You’re not even going to use keywords (explained below.) But demographics are highly important. First, select the CPA offer you want to promote. Next, you go to And discover the exact demographics of your ideal prospect.

Market on display networks

So far, you’ve got your CPA offer and your target demographics. You can target these exact demographics on display networks. And let images do the work. And there was no keyword research required. Plus you’re going to save a ton of money. Keyword ads are expensive, but image ads are still cheap.

Summing it up

This is truly a quick cash concept. Because it’s free to get started in CPA. Image ads are cheap. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.


7 reasons why you MUST have your own info product

Answer this question: What’s the biggest reason millions of people log onto the internet each day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.

What is info marketing?

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?

But how does it all work?

You’ve got the basic concept – exchange info for money. But to make it a successful business people need to want the information you’re providing. So the key is to figure out what people want. How do you do that?

One easy way to figure it out is with a simple search. Visit or similar sites and you’ll get a good idea of the kinds of things people need help with. You want to find something a lot of people are asking about. Something that most people don’t already know. And solve the problem for them by writing an info product on it.

An encouraging word

If you’re worried about how to write and ebook. Put it this way: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you have a collection, flesh them out, add to them and voila! You’ve got an ebook.

OK, what’s so hot about digital products? Funny you should ask . . . Here are the seven reasons

1. Ease

Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.

You don’t have any inventory. You never have to deal with shipping. Your business is 100% digital.

2. Repurposing

When you have a created a few information products. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. There’s greater perceived value in a single big course. As opposed to a bunch of little ones.

3. Resale rights

Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because it’s much easier to get the resell right than to make your own product. And the best part is you can charge double, even triple your selling price for resell rights!

4. Leverage

Leverage your ebook by using the content in different ways. Take parts of your info product and turn it into a email training series. And build an email list that you can sell other products to.

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Affiliate, you say? Yes!

6. An affiliate army

This one is huge. Once you have your own product. You’re able to let other people market it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You’ve got to have your own products to have affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.

In closing

If you’re not convinced to start selling information products, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because it’s your business and you control it. So, decide to just start:

  • Visit an “answers” site
  • Find out what people need to know
  • Start providing information

Don’t make info product creation any more complicated than that. And in short time you’ll have the foundation for your own info product.


Using Web Audio for Success

It would be hard to argue against the fact that adding audio to a website increases your overall results. If you’re not using audio on your sites, you’re making a mistake. Audio increases opt-ins. Audio increases sales.

Why does it work?

It’s simple. Audio breaks the silence of the web. Audio adds a human quality to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.

Here are the benefits

Adding audio increases your profits in two ways. You will close more sales. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.

You’ll get more subscribers, too. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. That alone can increase opt-in rates up to 310%!

How to use website audio

Put a welcome message that plays automatically on your site, Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.

Lead them by the had. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!

Testimonials for your product or service. A written testimonial is good. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And that increases your results.

Power tip

Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. Plus people love audio products. Podcasts are still popular, so this is a great format. Plus you can get them transcribed cheap. Then you’ve got an eBook, too – but it was easy to create!

How hard is adding audio?

It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. The software does all the work. The software creates the audio button code for you. You just copy and paste into your website. So don’t let this stop you.

In closing

Just a reminder of why you want to start using audio. Putting streaming audio on your site will boost all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. It’s a less often used medium. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.


Sneaky Affiliate Tricks

Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. In order to survive you have to beat your competition. It’s also hard to figure out what to do because there’s a lot of information out there. Well, here’s on simple thing you can do that will put you ahead of the game.

Marketing with video

You can’t deny that video is powerful. People love watching videos and that’s why they’re everywhere. Keeping people’s attention is so much easier using videos. So using it in your affiliate promotions is a no-brainer!

Here are a few ideas for creating affiliate videos:

  • Record your testimonial
  • Do a video walk-through
  • Ordering
  • Sneak peak

Record your testimonial

It doesn’t get any easier than this. Just click record on your web cam and start talking. It does not need to be polished or pro. Seeing a real person on the other end helps your viewers make a buying decision. In truth, mistakes and mess-ups just make it more believable. You can literally just press record and talk. Use one of the other ideas if you’re feeling shy.

Do a video walk-through

This is a great way to promote something without selling it. You’re taking the role of teacher and showing how to use the product. And in the process you’re actually selling the product. If the product is useful, watching the tutorial makes them want to buy it. So pick some really helpful aspect of the product and show how to use that.

Do an ordering video

This technique is super powerful. Record yourself placing an order. There is nothing more motivating than watching someone buy something live. First, it’s social proof. People will feel more comfortable buying after seeing you do it. This also makes your viewers trust you. They are much more likely to take your advice to buy when you’ve taken it yourself. And let’s not forget about good old fashioned envy. They see you getting the satisfaction of making the purchase and that makes them want it. You can add additional juice to this one with: You’re gonna have to place your own order if you want to see the members area.

Record a preview of the members area

Here’s an easy way to show the value of the product. In this case you record a screen share of the inside of the product. You show them the entire contents of what they get. It also reduces the reservations of skeptics. It’s much easier to trust they’re getting something if they actually seen it.

Anyone can do it!

No special skills are required. Anyone can create stunning videos with some easy-to-use software. All the work is done by the program. So there’s no need to even think about the technical side. Remain focused on the benefits:

  • More sales You will increase your affiliate sales when you start using videos. Start using videos because people love them.
  • Less refunds You’ll also have less of your commissions taken back. Thanks to you people know what’s inside before buying. So they’ll be less likely to refund.
  • Rise above the competition! This is such a simple technique. But pretty much no one does it. This puts you out in front of the rest.

Take your affiliate promotions to a higher level and getting started with this now. It’s your profit that’s affected by not taking action.


Email List Building Strategies

If you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.

OK, but how?

There are 3 factors in list building you need to consider:

  • Your Landing Page
  • The Incentive
  • The Thank You Page

Your Opt-in Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. This page needs to look professional. It’s also got to be free from distractions. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.

If you want to add some extra juice to your opt-in page add a video to it. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. Then at the end of the video you can print “sign up now” on the video.

Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.

The Incentive – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Email privacy is very important to most people. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. It has to be something that people actually want. And will be able to actually benefit from it. A few ideas:

  • A free report
  • Some useful software
  • A video
  • An email series

You’ve got to create some great content. It’s got to be something helpful for your new subscribers. It goes without saying it must be free. Bottom line is it’s got to be worth more to them than their email address.

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.

You can also get email list building tools that include the premium. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. 😉 The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

The Opt-in Success Page – The last bit is the thank you page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.

Summing it up

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You can basically write your own meal ticket.